It is important to first do a project about your niche or line of business. This is done by a SEO professional. The professional will tell you what is the best option to open that door of your business to the Internet so that the client can find you easily. The professional will tell you if your business niche needs SEO, needs SEM or needs both. It is also important that you know that there are business niches that are not viable for SEO and/or SEM. Contact us, it will be a pleasure to help you with all this.